The Independent Corrupt Practices and Other Related Offences Commission (ICPC) has joined Pinnacle Digital Resources Limited to launch its new flagship media platform, Pinnacle Daily, at an event held on Wednesday at the Ibeto Hotel, Gudu, Abuja.
The launch, themed “The Economics of Media Business: Understanding Revenue Models and Profitability,” brought together prominent media executives, including Azubike “Azu” Ishiekwene, Zainab Okino, Musikilu Mojeed, and Angela Agoawike.
The ICPC Chairman was represented at the event by Dr. Anike Adeshina, an Assistant Director at the Commission.
In his welcome address, the Founder of Pinnacle Digital Resources Limited, Mr. Abimbola Adeseyoju, highlighted the dramatic transformation of the global media landscape over the past decade. He noted that the Internet and telecommunication technologies have been the major disruptors, fundamentally changing how news is produced and consumed.
“The world has changed dramatically and functionally in the last decade, and the most affected sector is the media,” Mr. Adeseyoju said. “The Internet and telecommunication innovations have drastically altered the way we produce and consume news.”
He explained that Pinnacle Daily aims to redefine the trajectory of digital journalism in Nigeria by leveraging technology to better understand audience needs, peculiarities, and preferences.
According to him, the platform will provide reliable news and information across diverse sectors, including employment, career development, health, education, leisure, entertainment, finance, business opportunities, and wealth creation.
Mr. Adeseyoju added that Pinnacle Daily is designed to cater to audiences across all generations and is positioned to become a trusted platform for informed decision-making in personal, economic, and political spheres.
“Pinnacle Daily is not just another digital media outlet,” he emphasized. “It represents a new generation of media consumers — the Gen Z and Gen Alpha.”